The Collective Art tank is the collaboration of John Viggiano (artist, gallery owner and graphic designer) and Winsor & Newton, Liquitex, and Conté à Paris fine art materials. Its goal is to support artists in the growing arts community of Asbury Park, NJ by offering technique based demos, workshops and classes, samples of art materials, and exhibition opportunities. The Collective Art Tank is also committed to community outreach by working with and supporting local arts groups in their effort to make Asbury Park and surrounding communities an art destination of the Tri-State area. In an effort to do so, the Collective Art Tank seeks professional artists who are looking for a space to teach their own classes. Artists who are accepted to teach, set their own course fees and the Collective Art Tank sponsors the class with a portion of products from Winsor & Newton, Liquitex or Conté à Paris fine art materials.
For more information visit the Collective Art Tank at 529 Bangs Avenue, Asbury Park or at www.collectivearttank.com
Collective Art Tank Article/History
Winsor & Newton and Liquitex Reaches Out to Local Art Community via The Collective Art Tank
So how do you revitalize a community? Ask artists and they’ll tell you that it happens as a direct result of the arts. Let’s face it, artists are forward thinking people and they’ll seize opportunities when they’re presented with them. It’s happened like this before in New York City and other places; artists look for studio space where it’s cheapest which is often in undesirable areas. They fix things up, make everything look better and businesses gravitate to provide goods to the artists, i.e. food, drink, etc. Sooner or later other business owners take notice of increased crowds and inexpensive rent and choose to get in on the ground level. As more people spend and the economy grows, the community flourishes. This is exactly what’s been happening in Asbury Park, NJ over the past decade. Asbury Park (located approx. 50 miles south of NYC) was once a beautiful seaside destination but began a severe decline in the late 1960’s. In the past 10 to 15 years Asbury Park has been bouncing back with art galleries, bars, restaurants, coffee shops, clothing and antique stores, beachfront condominiums and even a vintage pinball museum; enter the Collective Art Tank.
The Collective Art Tank is the collaboration of John Viggiano (artist, gallery owner and graphic designer) and Winsor & Newton Artist Materials. Its goal is to support artists/art teachers in the growing arts community of Asbury Park by offering affordable art classes and workshops and samples of art materials.
John Viggiano aka “Vigg” was looking for a way to reach out to the growing arts community and after he successfully opened The Gallery 13 in the Shoppes at the Arcade on Cookman Ave. he saw a space open up and had the idea of creating a place where artists could teach others as a way of building their careers as artist/educators.
John contacted his former college art professor, Jimmy Leslie who is now the Resident Artist for Winsor & Newton and Liquitex art materials to see if there was any way the company would consider helping to furnish the space with easels and other types of supplies to get the space going. It just so happened that Winsor & Newton was also seeking a way to further reach out to the community. With a philosophy centered on sustainability; enriching the community, supporting artists from the ground up and helping artists build their careers (all top priorities at Winsor & Newton and Liquitex) it was fortuitous for them to hear about this grassroots artist collaborative space at its developing stage.
“Winsor & Newton and Liquitex really saw this as a great way to support John with an annual grant to fund the space as well as provide artists with product and technical resources as well as other opportunities to partner with the rich arts community in Asbury Park,” said Renée Hile, VP Marketing at Winsor & Newton and Liquitex. “As a NJ based company it is a natural first step in getting involved more directly in community advocacy programs like this that are sprouting up nationally, we hope this partnership can translate to other areas of the state and country as a natural progression.”
This space is really about bringing artists and art teachers together, helping them with a place to work where it doesn’t break their bank and hopefully they enjoy collective ideas and grow relationships that will help them further their art careers. It isn’t only for professional artists; the “Tank” as it’s commonly known, wants to be sure it’s also reaching serious artists who may be at the beginning and middle stages of building their career or just want to connect with other like-minded people. Helping someone reach their ultimate goal of becoming a successful and productive artist is what drives everyone involved in this project. All artists teaching at the Tank use the space free of charge and set their own fees. Artists attending classes have the special opportunity of trying a variety of products by Winsor & Newton, Liquitex and Conté à Paris art materials
The Collective Art Tank also hosts the Winsor & Newton and Liquitex Artist Outreach Program’s annual North American meeting. The AOP consists of 18 artists from the US and Canada who perform demonstrations on the proper use of art materials at colleges, art organizations and retail stores. The artists of the AOP convene at The Tank to discuss their program, receive training on new materials and then hold a “Day of Demos” event which is free to the public. To see a community alive and to know that art is playing a major role in the revitalization of the area is really an exciting part of what the Collective Art Tank is all about.
For more information about teaching and attending classes at the Collective Art Tank as well as see what they are up to, either visit 529 Bangs Avenue or at www.collectivearttank.com